FDA approval is related to drugs only. The separation of drugs Vs dietary supplements is based on claimsby the manufacturer related to efficacy, but not actual efficacy. l.e. a dietary supplement can be just aseffective as a drug, but hasn't gone through FDA trials necessary to make drug-type claims.
Cheers is in the category of dietary supplements, just like Emergen-C, Airborne, Dramamine Non-Drowsy, and other products. In this category, the FDA will make sure the product is safe and manufacturedin a safe way, but will not comment on efficacy, that's up for the consumer to decide. So technically, "no",but it's not really a black-and-white issue like most people think.
All of our products are manufactured in an FDA regulated facility and made in the USA. We vet dozens ofmanufacturers, run QC checks at third party labs, etc to ensure our product is the best quality. As duediligence requested by a major institutional investor we had in our last fundraising round, we even spent aton of money in getting expert toxicology reports on Cheers' safety. We take great pride in making themost safe and effective products possible. Things that technically classify as dietary supplements cannotget FDA approval because they do not have claims. Rather, their production must be overseen by the FDA.

In the beginning, we thought that we would make products that existed in a few different categoriesranging from alcohol-related health products to general multi-vitamins.
However, as time went on and our business progressed, we realized that what we do best (and franklywhat we cared about most) is creating products designed to make the consumption of alcohol a healthier,happier, and better experience overall.
We wanted our brand to tap into that rich, as old as humans themselves, universal meaning of what itmeans to say "Cheers" while drinking an alcoholic beverage with friends, families, or even strangers.
For us, "Cheers" is that quintessential moment of recognizing that you're sharing the present moment withsomeone and are hopeful about what the future will bring!

While we didn't end up walking away with a deal from a Shark, we are so grateful to have had theopportunity to share our story with America! And we were fortunate enough to raise a $2. 1m seed roundof funding just a few months after our Shark Tank episode aired. You can read more about that fundinground here.

While we mainly sell through our website and Amazon, we are quickly growing our retail presence, so be
sure to check here often to see if we're in your area!